Google has a new ad campaign in the NY subways!

“You live in Peoria.

Do you really need a plumber from New York?

We didn’t think so. Imagine the service charge for a start. That’s why search engines, including Google, give you results based on your city or region.

They can do this by using your computer’s IP address. It’s a number like 209.85.229.147, which acts like a zip code to tell them the rough area your computer is in.”

They just want to help you out, guys! Google’s providing much better customer service!

Sigh…