Month: March 2013

  • Google AdWords

    By Owen Kirshner

     

    Part 1 – Google AdWords moves a step closer to global acceptance with a win in Australian court. AdWords has been slowly gaining legitimacy throughout the world with some key wins in court. This most recent win follows a complaint by the Australian Competition & Consumer Commission alleging false advertising claims because AdWords advertisers were buying keyword advertising on their competitors trademarks. The High Court of Australia found that Google was an intermediary and was not liable for the advertising practices of their AdWords users. This case follows several in the US and EU that bring the treatment of internet advertising in line with more traditional advertising platforms, affording them protection from secondary liability. http://blog.ericgoldman.org/archives/2013/02/with_its_austra.htm

     

    Part 2 – A Wisconsin court rejected a publicity rights claim in another AdWords dispute. In this case a personal injury law firm brought suit against a competitive firm that had bought the names of the first firm’s partners on AdWords. The court rejected the claim because the plaintiff’s names were used in an invisible way in the AdWords advertising (they merely led to results, but were not displayed in the results themselves) and thus did not fall under the Wisconsin publicity statute. It should be noted that this type of dispute is often brought as a trademark claim where “use” has often been found in the invisible AdWords process. Although Google was not brought into this suit, it’s  clear that despite increasing global acceptance AdWords will continue to raise privacy issues.  http://blog.ericgoldman.org/archives/2013/02/buying_keyword.htm

  • The right to be forgotten – forget it?

    By Emma Peters

     

    The right to be forgotten has been widely criticized – not only as too far reaching but also as technically impossible to implement. These issues, many of which we touched on in class, are addressed in the articles described below:

     

    In the Stanford Law Review, Jeffrey Rosen, Professor of Law at The George Washington University, states that the proposed European legislation will not only seriously alter the structure of the Internet, damage companies like Google, Yahoo and Facebook, but much more important “represents the biggest threat to free speech on the Internet in the coming decade.”

    Rosen starts by acknowledging that the right to be forgotten addresses an urgent problem in the digital age: it is very hard to escape your past on the Internet as every photo, status update and tweet lives forever in the cloud. Nevertheless, Rosen points out that in its present form the right could cause a dramatic clash between European and American conceptions of the proper balance between privacy and free speech. He argues that the right is too vague and broad.

    Rosen notes that the right to be forgotten as it applies to “any information relating to a data subject”. Thus, it covers not only to information posted (only) by the data subject herself, (which he finds unobjectionable) but also information that has been put up by the data subject but copied or reposted by someone else (II), or that has initially been posted by a third person (III). He thinks that categories II and III pose great threats to free speech: Can Facebook be forced to delete a photo of the data subject, that has been shared by a friend – without the friends’ consent? Can media be forced to take down legally acquired, truthful but embarrassing information – such as a rape victim’s name (alluding to the Supreme Court decision in Florida Star v. B.J.F.)?

    Furthermore, Rosen thinks that the exceptions to protect the right of freedom of expression are not adequate. The regulation puts the burden to assess the difficult balance of privacy rights and free speech and to prove an exemption on the data processor. The envisaged hefty fines could lead data controllers to err on the side of deletion or blocking of all sites referring to the data subject, producing serious chilling effects to free speech.

     

    http://www.stanfordlawreview.org/online/privacy-paradox/right-to-be-forgotten

     

    The European Network and Information Security Agency (ENISA) asks how the government will implement an individual “right to be forgotten” when data are so often plural – concerned with more than one person and freely exchanged with many more. ENISA notes that the right to be forgotten is virtually impossible to enforce in an open, global system such as the Internet. How would a government force the forgetting of a couple’s photograph when one person wants the photo forgotten and the other does not? Furthermore, nothing prevents users from freely copying, storing, and redistributing digital content, including photos. Unauthorized copying of information by human observers is ultimately impossible to prevent by technical means. How can data be tracked down and “forgotten” when we don’t even know who has seen or stored it? Subsequently trying to find and erase the distributed copies is impossible.

     

    ENISA report: http://www.enisa.europa.eu/activities/identity-and-trust/library/deliverables/the-right-to-be-forgotten)

    The Right To Be … Oh, Forget It

    http://www.hldataprotection.com/2012/11/articles/international-eu-privacy/right-to-be-forgotten-cant-be-enforced-on-the-internet-says-european-security-agency/